The Advisory Cirle – Mind How You Go [Revised Edition] (Ghost Box) LP
It always seemed incongruous that Ghost Box – a label which pretty-much defined the retro-futuristic genre known as hauntology – only made its releases available in digital formats. This apparent chink in the imprint’s otherwise robust aesthetic armour probably resulted from any number of practical and financial considerations. Until recently, Ghost Box didn’t seem to have much of an audience beyond a hardcore of intellectual music bloggers and ageing ravers – so, going to the trouble and expense of pressing vinyl records probably seemed downright foolhardy.
But with the recent hype surrounding hauntology’s autistic American cousin – hypnagogic pop – it has started to seem like Ghost Box’s time might have come. Certainly, people beyond hauntology’s core audience finally seem to be catching onto the genre’s damaged utopianism. And so, we finally get the label’s first ever vinyl release – a revised edition of its sixth CD release.
Like most Ghost Box releases, Mind How You Go was/is a collection of melodic instrumental electronica, primarily influenced by the library music and public information films of 1970s Britain. It contains elements of both Belbury Poly’s jaunty synth stylings and The Focus Group’s sample-based experimentalism – indeed both of these core Ghost Box acts contribute remixes to the Revised Edition. The main distinguishing feature here is a stronger-than-usual tinge of krautrock, with Neu! and Kraftwerk influences clearly audible.
Those who have come to love the Ghost Box sound and shtick will definitely cherish this release, particularly as it contains what may be the label’s high-point to date – Belbury Poly’s total renaissance fair re-imagining of “And the Cuckoo Comes”. In any case, a must have for Ghost Box-loving vinyl snobs. You can buy it directly from the label.